Park City, Utah, July 19th, 2005 — Utah’s backcountry and big mountain snowsports journal, FreeRide Magazine, has just announced the release of its premiere issue. FreeRide recognizes the demand for more detailed information on backcountry skiing and snowboarding in Utah. FreeRide goes above the terrain park to the upper mountain steep and deep, continuing out the back gate to further cover the epic powder and terrain Utah is known for. And best of all, it’s FREE.
As Utah’s journal of backcountry and big mountain riding, FreeRide Magazine fills a much-needed gap in the local free media market. Other magazines focus on one discipline, but FreeRide covers them all: alpine – snowboard – telemark. After all, it’s more about WHERE you ride, rather than WHAT you ride.
FreeRide provides a conduit for local writers, photographers, and riders to get published for the first time in a quality snow sports magazine. FreeRide gives Utah locals a pathway to national exposure and publication.
As a partner with key snowsport media, tourism associations, and outdoor industry organizations, FreeRide is in a unique position to promote the local ski and snowboard industry. FreeRide provides a unique opportunity for advertisers to focus on the specialty ski and snowboard market in Utah. Manufacturers, local events, resorts, retailers, and outfitters will enjoy the benefits of targeted distribution and dedicated readership.
Even though 100% free, FreeRide is the highest quality local snowsports magazine. Visually, FreeRide is glossy, oversize, and full of spectacular photography. A focus on quality content, easy-to-follow articles, and non-invasive advertising make it easy on the eyes. A two-page spread graces the centerfold of each and every issue - think of it more like a pull out poster featuring the best of the Wasatch. Early estimates are for 68 full-color, glossy pages, with only 30% advertising.
Most importantly, FreeRide revives the “journal” aspect of journalism. The staff at FreeRide covers events, edits, and publishes the magazine. But their goal is 90% freelance writing and photography. They want to help locals get published. Content will not be copyrighted, allowing articles and photos to be published by national media such as Backcountry, Couloir, Telemark Skier, Powder, Snowboarder, frequency, and Snowboard Journal magazines.
A major theme of the magazine is safe backcountry travel. The Utah Avalanche Center and other highly certified local guides will share their expertise on safety in the BC. Gear reviews and repair tips will help you prepare for everything from a day on the slopes to a day in the wild.
Low overhead, journal contributions, creative advertising, and controlled circulation all contribute to keeping the magazine free. FreeRide will be distributed in ski and sport shops, resorts, tourism centers, hotels, restaurants, and coffee shops along the Wasatch Front and Wasatch Back. With over 200 locations in Salt Lake City, Park City, Provo/Orem, Ogden and surrounding areas, it will be easy to find. Look for the premiere issue this October.
For more details, and for advertising rates and information, please see the media kit on the FreeRide Magazine website at www.freeridemagazine.com
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