Canada, September 21, 2005 — Redfeather Snowshoes today announced its exclusive relationship with Canada's leading outdoor distributor, Recreation Outfitters, Inc. (ROI). This announcement marks Redfeather's ongoing commitment to provide its world-class snowshoes to Canadian retailers by securing its distribution channel through ROI.
With over 300 accounts across North America, ROI supplies the top names in the outdoor specialty and snowsports industries to retailers like Mountain Equipment Coop and Coast Mountain Sports. ROI is known for bringing leading brands like Deuter Backpacks, Diamir bindings, Hestra Handwear, Movement Skis, Raichle boots, Komperdell poles, High Gear instruments and now Redfeather Snowshoes to Western Canadian retailers, as well as ski resorts at Whistler, in the Banff area, and to Intrawest Resorts.
"Redfeather is the perfect complement to our distribution line of the world's most well-known and sought after outdoors and snowsports products," said Jayson Faulkner, VP of Sales and Marketing of ROI. "Redfeather has already created a strong name for itself in the Canadian market, and we are proud to be the exclusive distributor of Redfeather's entire line of snowshoes, tailored to enable anyone, of any athletic ability to get out and enjoy the fun sport of snowshoeing."
"We have experienced explosive growth in the Canadian market over the last several years," said Allan Kettlehut, CEO of Redfeather. "Our exclusive relationship with ROI makes great sense for us. Its established leadership with top Canadian retailers will help ensure that our snowshoes are stocked consistently at the premier retail locations throughout Canada and make our snowshoes readily available to all those interested in experiencing the sport."
ROI is affiliated with the Association of Canadian Mountain Guides, a sponsor of the Canadian Avalanche Association and to many other guide companies, through which it intends to promote Redfeather Snowshoes. The company also works closely with other professional groups such as the Canadian Ski Patrol Association and the Canadian Ski Instructors Alliance.
About Redfeather Snowshoes
Founded in Colorado in 1988, Redfeather provides high quality, reliable snowshoes to consumers of any ability. Created by a snow-bound triathlete with the idea of designing a better snowshoe that would allow racers to train during the snowy CO winterss, Redfeather transformed snowshoeing from an awkward mode of transportation into the accessible sport that we all know today. Today, Redfeather remains focused on making the sport fun for the entire family while continuing to fine-tune its snowshoes and provide the highest level of customer service. For more info, call 1-800-525-0081 or visit www.redfeather.com.
About Recreation Outfitters, Inc. (ROI)
ROI (www.roirecreation.com), based in Burnaby, Vancouver, BC, has been in business since 1971. ROI has distribution rights in Canada for a number of premium wintersport brands. ROI has its head office and warehouse in Burnaby and distributes all across Canada through 13 sales reps and 300+ active accounts. ROI takes pride in its staff who are comprised of active skiers, snowboarders, telemarkers, Adventure racers, downhill and cross country bike racers and climbers. The company sponsors a variety of events, individuals and organizations.
|
GravityFed: 
