San Francisco, CA, June 14, 2005 — Environmentalists have always had a bit of a reputation for being Luddites, but the July/August 2005 issue of SIERRA Magazine - the first-ever technology issue - shows that not only have environmentalists become much more comfortable embracing technology as a solution to environmental problems, they have also become an important voice for innovation.
A few examples of where environmentalists have made a much needed mark on innovation in recent years are hybrid cars, solar energy, pollution saving technologies for power plants, and high speed rail. The July/August issue of SIERRA explores some of these, and much more.
Features in the first-ever technology issue of SIERRA Magazine include:
- Can Technology Save the Planet?: A look at the environmental effects of technology by futurist and science-fiction writer Bruce Sterling, and his vision of a way out, using the very same technological prowess.
- Earth's Innovators: A peek in to the laboratories and the minds of engineers, scientists, and tinkerers who are conjuring solutions, large and small for a variety of environmental ills.
- The Perfect Fix: A look at a spectrum of products in fields ranging from automotive, to manufacturing, to home & building design - some brilliant and low-tech, some brilliant and high-tech - that can help reduce our impact on the Earth.
- And to bring it all out of the laboratories, in the Ways and Means department Sierra Club Executive Director Carl Pope reminds us that inventors invent only what they are asked to do - and what they are rewarded for.
ABOUT SIERRA:
SIERRA is published bimonthly and on the web at www.sierraclub.org. It is published by the Sierra Club,
the oldest, largest, and most influential environmental organization in America, with more than
750,000 members in the US. In 1893 the organization issued the first Sierra Club Bulletin, which
became SIERRA magazine in 1977. The bulk of SIERRA's paid circulation comes from readers who pay
an average of $36 for membership in the Sierra Club. A recent study found that SIERRA readers
consider the magazine to be the number one benefit of club membership. With multiple readers per
copy, SIERRA reaches a total audience of more than 1.4 million people.
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