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New CamelBak Bottle a Huge Success
Petaluma, CA, August 9, 2006 - CamelBak today announced that with only ninety days since launch, the new CamelBak Bottle has exceeded a 10% market share in US outdoor retail stores. The success of the bottle has spurred retailers to place multiple reorders quickly. The CamelBak Bottle has been sold to over 850 CamelBak retailers with over 1500 locations around the country.
"By adding innovation in the form of CamelBak's legendary Big Bite Valve to bottles, we've been able to establish the notion of a premium bottle," said Layne Rigney, Director of Recreational Sales. "The Bottle has returned margin and consumer interest."
Retailers are loving the benefits of this new product and can't keep up with demand. "CamelBak Bottle sales have really surprised me," said Brian DePalmer from Lombardi Sports. "I can't believe that I've had to re-order three times."
This holiday season CamelBak will introduce 2 new sizes: a 0.50- liter with an MSRP of $10.00, and 1.0- liter with an MSRP of $14.00. "Customers want more capacity in the CamelBak Bottle and the new sizes will definitely provide that," says Tom Windle of Skinny Skis in Jackson Hole, WY.
CamelBak will also add Bottle accessories to the line-up. A bite valve and two straws will be sold together at an MSRP of $6.00, and the CamelBak Bottle Cap will be sold separately at an MSRP of $9.00. The CamelBak Bottle Cap will fit other bottles that are a standard cap size.
About CamelBak
CamelBak Products, LLC. is the originator of the Hands-Free Hydration system. Since 1991, CamelBak's state of the art packs and hydration systems have benefited outdoor enthusiasts around the world. CamelBak continues to deliver innovative hydration products with the belief in the performance advantage that proper hydration can deliver.
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