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Loki Ten Year Innovation Milestone
Grand Junction, CO, December 23, 2006 - Independent clothing company, Loki, celebrates its first ten years in business with a tribute to the Loki hat with ear flaps.
The hat was designed, sewn and sold by Loki's founder Seth Anderson. Seth explained that while sales and sewing came naturally, the other aspects of a formal business were missing. Encouraged by friends and family, Anderson took the plunge and launched Loki with friend Jess Rigg in 1997.
One year later Loki was awarded a patent for the hat design which includes a neck gaiter. Loki has since sold close to 100,000 of these patented cold-weather hats.
A winter climb on Colorado's Mount Princeton provided inspiration for Loki's next innovation, the Loki Mitt. The mitt is integrated into the sleeves of a jacket so they can be hidden away when not in use. At the same time, Anderson sewed half a neck gaiter into a jacket hood, making what evolved into the Loki Face Shield. Allowing for fullor partial face coverage when needed, the face shield can also be flipped back and hidden away.
The Face Shield and Mitt are standard features on all Loki jackets from low-tech cotton Morf hoodies to the highest tech end of the line. Generating quite a buzz at the 2004 Outdoor Retailer Market, Loki's Myth soft shell jacket was awarded "Best Pick of the Show."
Right before the 2007 Winter Market, Loki was awarded a US utility patent for the LOKI Mitt design. The mitt and the face shield are also patented or patent pending in Canada, Europe, and Asia.
The Loki hat is available for a limited time in one size and choice of two colors, black or fuchsia. Suggested retail is $32. Loki website: www.lokiusa.com
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