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OutdoorGearEngine.com (OGE) offers Price Comparison Service

Price It, Buy It, Get Outside! OutdoorGearEngine.com features over 300,000 skus from top outdoor gear brands.

Salt Lake City, UT, June 24, 2006 - OutdoorGearEngine.com (OGE) displays updated pricing and shipping information for outdoor gear from top web retailers. The service was launched in the winter of 2005 with the mission of providing up-to-date pricing information on thousands of products from the most respected outdoor companies. Featured brands include DAKINE, Thule, The North Face, Smith and Kelty.

"Our software has been built from scratch to accurately compare prices on tens of thousands of outdoor products. The software scans catalogs from our retail partners for the most recent pricing information," says CEO Jesse Hoffman. "What differentiates OGE from other comparison services is our focus on gear and on indexing thousands of products. We want users to find what they're looking for quickly."

One limitation with many comparison sites is that algorithms do not classify a specific product in one succinct comparison. With OGE, the data is compiled to present one comparison page that features pricing from the retailers that carry that specific product. If a user searches for a product that has not been indexed yet, matching results are presented from the entire library of over 300,000 skus.

"I not only recognize OGE's usefulness from a shopper's perspective, but we use it to keep an eye on our competitor's pricing," says Mark McKnight, the Online Marketing Manager for Rock Creek Outfitters (RockCreek.com). "Price comparisons are hot now. I have been watching this site for a while and the technology keeps getting better."

Not only does OGE show comparison data, but it also provides each retail partner with a detail page where promotions are featured. This allows site visitors to maximize their gear dollars by using the most recent coupon codes available for these stores.

About OGE Inc:
OGE Inc. was launched with the goal of creating the best outdoor gear comparison service on the Internet. OutdoorGearEngine.com is currently on version 2.0 (v2.0) of its software. A new software version release this fall will include a number of improvements, including faster searches and merchant reviews. For more information or to become a retail partner please visit the About OGE page.

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Last Updated July 24, 2006