|
|
FreeRide Magazine Announces the Launch of WHITE Magazine
New name reflects the bold, edgy nature of the nation's first ski & snowboard magazine
Park City, UT, June 12, 2006 - On the heels of a successful first season, FreeRide Magazine has done the unthinkable: changed its name to WHITE Magazine. Success breeds success, and the winning formula of athlete-driven, reader-focused content inspired a new branding effort to better unite the culture of winter using what else? Snow, of course. It's the unifying medium for gravity-powered snowsports.
WHITE delivers a focus of big-mountain freeriding, and draws inspiration from Utah's world-famous backcountry. The local breeding ground of our younger audience, including freestyle terrain, rounds out the on-snow content. WHITE transcends sport and delves into Utah's winter culture, rewarding readers with gripping stories and inspiring photos, while continuing to inform and educate.
Head over to www.WHITEzine.com to view or download a copy of the '07 Media Kit and Rate Card.
####
|
|
