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New Communication Manager Hired at Smartwool
Steamboat Springs, CO, September 10, 2007 - SmartWool Corp., the Colorado-based manufacturer of high-quality merino wool products (see Smartwool product line at GravityDex) is pleased to announce the recent appointment of Molly Cuffe as their new Communications Manager, effective immediately. The hire comes as part of an organizational restructuring that promoted Gardner Flanigan to Director of Marketing (Gardner was the previous Communications Manager).
A very important part of the Marketing department, Cuffe's responsibilities include: internal and external corporate communications, media relations and general product PR.
Molly comes to SmartWool with over a decade of communications experience, including public, media and community relations, in addition to Internet marketing. Most recently, Cuffe was the Communications Director at Colorado Ski Country USA (CSCUSA) where she was a spokesperson for Colorado's $2.6 billion ski industry. Prior to CSCUSA, Cuffe was Director of Communications for Heavenly Resort at Lake Tahoe.
"Molly demonstrates the skill set necessary to further develop the SmartWool brand," said Gardner Flanigan, Marketing Director at SmartWool. "Not only is she well respected in the ski industry, her passion for outdoor sports and the mountain lifestyle embodies the essence of the SmartWool culture," he adds.
"As an avid outdoor enthusiast, I've been a believer in SmartWool as an industry-leader in apparel for a long time," Cuffe explained. "It's exciting to be a part of such a dynamic and progressive team."
A subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. SmartWool fiber is superior at vaporizing moisture, controlling odor their products are guaranteed not to shrink. For info on the full range of SmartWool products, please visit SmartWool's website: www.SmartWool.com.
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