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Company Description

DoneGood is a mission-driven tech startup that makes it easy to discover brands that make the world better. U.S. consumers alone spent over 130 trillion dollars last year. Our mission is to unleash what we believe is the world’s most powerful force for social change: the dollars that we spend each day. Our Platforms Our free browser extension (link/image) automatically recommends sustainable, ethical alternatives instantly as you shop online. Whether browsing on Google, Amazon, or brand websites (like H&M or Macy’s), DoneGood provides users with relevant and timely notifications based on their search. By meeting shoppers where they are, DoneGood makes it simple for anyone to become a more conscious and informed consumer. We also offer a online shop (link/image) and mobile app (link/image), which feature special offers for hundreds of DoneGood partner brands. These platforms allow users to easily search and filter by keyword, product type, and brand values such as “Eco-Friendly,” “Empowers Workers,” “Gives Back,” and others. Our Brands Each DoneGood-approved brand is thoroughly researched and vetted prior to being added to the platform. In addition to weighing independent certifications across a range of focus areas—Certified B Corps, Fair Trade certified, GOTS certified organic cotton, etc.—we pride ourselves on discovering incredible mission-driven brands that might not have applied for any certifications. Below is a taste of some of the brands that we feature: • Starfish Project’s lovely, handmade jewelry empowers the survivors of sex trafficking. • Eco-friendly adventure apparel company United By Blue removes trash from the oceans for each item sold. • Babo Botanicals’ all natural, cruelty-free moisturizing cream funds youth programs. • Providing opportunities to women in developing countries, Krochet Kids apparel is hand-signed by the woman who made it. Our Story DoneGood’s co-founders—Cullen Schwarz and Scott Jacobsen (image)—left promising careers as Press Secretary for the U.S. Department of Agriculture under the Obama Administration and Deputy Director of Communications and Outreach for the Children’s Defense Fund respectively to scale what they believe is the most underutilized force for change: consumer spending. Incubated through the Harvard Innovation Labs Venture Innovation Program, DoneGood went on to win the Harvard University Tech4Democracy competition (2015) and was a finalist in MIT’s $100K Launch Startup Competition before launching nationally in November 2016. Beyond our products, we’re always exploring ways to fuel this movement. For example, late last year, DoneGood established Shop for Good Sunday, a mission-driven buying alternative to Black Friday and Cyber Monday. Building a coalition of more than 50 partners—including Oxfam and 1% for the Planet—our inaugural campaign generated more than 270 million online impressions. Informational Links Official Website: Online Shop: Google Chrome Extension: iPhone App: Android App: Editorial Resources Editorial Images: Explainer Video: Cullen Schwarz profile (LinkedIn): Scott Jacobsen profile (LinkedIn):