ICEMULE™ champions boundless adventure by creating high-performance, hands-free coolers that provide the freedom to go wherever you want, whenever you want. Somewhere along the line you were led to believe a cooler must be a box. Something you sit on. Something you have to lift with all of your might. Something you put down and leave behind. But that’s no way to live. Sitting down—On a box, Constrained to one spot. So we set out, not to start a company, but to start a quest. To change the cooler as you know it. To make it softer, yet stronger. To take it further, literally. To break boundaries and beliefs on where coolers should be able to go. And to push our own expectations of just how cold cold can be. To strap the world on our backs with comfort and convenience. To leave convention behind, and to curiously, courageously and confidently CARRY ON™.