Company Description

WOLACO (Way of Life Athletic Co.) is an active apparel company. We empower the pursuit of growth through an active way of life, and our innovative products give you the efficiency to move at a moment’s notice. WOLACO was founded on a simple idea. Terry White, soon-to-be WOLACO founder, had just 45 minutes for his daily workout. But with his keys in his sock and a phone bouncing in his shorts, he couldn’t focus. That frustration sparked an idea, which ultimately led to the creation of our first product, The North Moore Short, an athletic compression short with two water-resistant, compressive pockets. A unique hybrid between function and style, the North Moore short has one pocket for your phone, the other for your keys, cash and credit cards. It is water-resistant to protect against sweat and compressive to hold your belongings secure. Each pocket is strategically placed for easy access before, during and after your workout. We have since grown the WOLACO brand with intention, expanding our product offerings to include more compression shorts and broader activewear. Last year was the year of big moves, as we recently launched our first women’s collection. We carry a suite of products geared to help the modern athlete live a boundless and active lifestyle.