Q: Am I an influencer?
A: The short answer is "probably". While the current trends of influencer marketing look at total number of followers and engagement rates on content, the truth is just about everyone has recommended a product to someone that that person then bought. You influenced their decision to buy that item.
Q: How many followers do I need to join GravityFed?
A: We do not have any follower thresholds that influencers must meet. We work with brands of all shapes and sizes and some are looking for influencers with massive followings, and other are looking for "micro" and/or "nano" influencers - those with smaller followings (but often have higher engagement rates). Chances are good that you will find brands to work with regardless of your social following size.
Q: I was invited to join GravityFed as an influencer through Instagram, but I'm having trouble activating my profile.
A: If you were invited to join GravityFed via Instagram and clicked a link provided in a DM, it's likely you have not been able to activate your profile. This is a result of how Instagram accesses external websites. Simply visit this link, https://www.gravityfed.com/login and should be able to complete your profile.
Q: I filled out the application to join as an influencer, but when I came back to the site and used the Facebook login to access my profile, all my information seems to be gone.
A: Don't worry! Your original profile is still available. This happened as a result of creating a profile using a different email address then what is associated with your Facebook account. Simply update your Facebook email address or login using your original email and you will be able to access you initial profile.
Q: I signed up, now what?
A: Awesome, thank you for joining us! Once you have signed up, please activate your profile by adding a profile photo and connecting a social channel or Google Analytics (the more info you can provide the easier it will be for brands to discover you). Once active, you can click the "brands" tab in the top navigation and view all the brands on GravityFed. If you click a brand "teaser" card you will see their full profile and contact information and can reach out accordingly. Also be sure and check out the Prduct Review Marketplace (link also in the top navigation) for product review opportunities
Q: Do I need a blog or website?
A: No. Although it may be easier to get deals with brands if you have a blog following, all that's required is having a degree of social influence, either in real life or on the web.
Q: How does the content network benefit me?
A: Regardless of whether or not you have your own blog or website, GravityFed is a valuable tool for extending the reach of your content. Either post teasers/snippets with backlinks or entire reviews through our content network, and we'll push out the headlines.
Q: Is it possible to have my content featured on the homepage?
A: Sure. Drop us a line and request it or better yet just put out good stuff, and we'll likely find and feature on our own.
Q: Do I need a media kit?
A: It's not required, but if you're serious about content marketing and earning potential you should have one. Even a basic bullet list with a few packages and/or service level pricing for advertising is handy. Consider offering a basic service level for brands that gets them value for providing product samples only. Influencers can upload their PDF media kits once the sign-up and activate.
Q: What are the FTC Compliance requirements for bloggers promoting products?
A: Gear reviews generally promote products. To be in compliance you must be clear and conspicuous in your disclosure at the top of your content, e.g., "We may earn money or products from the companies mentioned in this post." Learn more about FTC Compliance for bloggers and affiliate marketers.
Q: Can I use affiliate tracking links in the content I post?
A: Of course. It's up to you how you link to the brands you're working with.
Q: Is influencer marketing a new way to say affiliate marketing?
A: No. Affiliate marketing campaigns earn commission or bounty by tracking an action, e.g., sale transaction or form submission. Influencer marketing campaigns are inclusive and funded by up-front fees (or other considerations like product) paid by the brand. Affiliate marketing may be one component of an inclusive influencer marketing campaign.
Q: How do you measure engagement?
Q What happens after I sign-up?
A: Once on board simply login, complete your profile and search for bloggers and social influencers to engage them in promotional opportunities. There is unrestricted access to all influencers on the platform. We also offer discovery and campaign management services. If you need help, drop us a line.
Currently, the only requirement to become an influencer is to create a profile, add a profile photo and connect either a social channel or Google Analytics. With our focus more on the micro side of things, we have chosen not to exclude influencers based on follower counts. However, we do monitor sign ups to ensure the influencers are focused around the outdoors and adventure travel verticals.