Influencers FAQ

  1. Do I need a blog or website? - No. Although it may be easier to get deals with brands if you have a blog following, all that's required is having a degree of social influence, either in real life or on the web.
  2. How does the content network benefit me? - Regardless of whether or not you have your own blog or website, GravityFed is a valuable tool for extending the reach of your content. Either post teasers/snippets with backlinks or entire reviews through our content network, and we'll push out the headlines.
  3. Is it possible to have my content featured on the homepage? - Sure. Drop us a line and request it or better yet just put out good stuff, and we'll likely find and feature on our own.
  4. Should I have a media kit? - It's not required, but if you're serious about content marketing and earning potential you should have one. Even a basic bullet list with a few packages and/or service level pricing for advertising is handy. Consider offering a basic service level for brands that gets them value for providing product samples only. Influencers can upload their PDF media kits once the sign-up and activate.
  5. What are the FTC Compliance requirements for bloggers promoting products? - Gear reviews generally promote products. To be in compliance you must be clear and conspicuous in your disclosure at the top of your content, e.g., "We may earn money or products from the companies mentioned in this post." Learn more about FTC Compliance for bloggers and affiliate marketers.
  6. Can I use affiliate tracking links in the content I post? - Of course. It's up to you how you link to the brands you're working with.

Brands FAQ

  1. Is influencer marketing a new way to say affiliate marketing? - No. Affiliate marketing campaigns earn commission or bounty by tracking an action, e.g., sale transaction or form submission. Influencer marketing campaigns are inclusive and funded by up-front fees (or other considerations like product) paid by the brand. Affiliate marketing may be one component of an inclusive influencer marketing campaign.
  2. How do I measure engagement? - Currently we are measuring average engagement for overall influencer metrics, and total engagement specific to each integrated social account. Read more about how to interpret influencer engagement.
  3. Is there a fee for brands? - Not yet. For a limited time GravityFed is free for brands. Qualified brands that complete a profile now will avoid access fees. There is no obligation to continue (note: all brands will still be subject to insertion order fees where applicable, please contact us for more information).
  4. What happens after I sign-up? - Once on board simply login, complete your profile and search for bloggers and social influencers to engage them in promotional opportunities. There is unrestricted access to all influencers on the platform. We also offer discovery and campaign management services. If you need help, drop us a line.