Welcome to GravityFed, the influencer marketing platform for the outdoors! This is a comprehensive guide to help you as a brand get the most out of our platform. Should you have any questions, comments, or suggestions, please feel free to contact us. Also, please be sure and check out our guide to using the Campaign Marketplace.
Please use the links below to access specific, detailed information:
Who can sign up
Any brand that has a focus in the outdoors and/or adventure travel may apply to GravityFed. While we are open to working with brands of all sizes, it is our goal to provide brands with the best experience possible, and we review brand applications on a case by case basis. After applying, you will receive an email within 1-2 business days indicating your application status.
Why sign up
Influencer marketing is one of the most effective ways to grow your brand awareness, brand engagement, and sales. On average, brands see close to a $7 return on every dollar they spend on influencer marketing campaigns.
While there are a lot of influencer marketing platforms out there, GravityFed is the only one that specifically focuses on the outdoor vertical. This means you can spend less time filtering through unrelated, irrelevant influencers and find those that more closely match your brand voice.
You can learn more about the benefits of influencer marketing in this article.
How to sign up
Signing up for GravityFed is easy. Simply visit our brand page here, and fill out the application. Our team will review your application and determine if you are a good fit for our network. You will receive an email within 1-2 business days will our decision.
How to login
Once your GravityFed application has been approved, you can login by clicking the ‘Login” link located at the top right portion of the website.
Setting up your profile
Once logged in, you can customize your brand’s profile by adding your logo, company name, website, company description, social channel URLs, as well as define your brand's interests and partnership types. Once everything is configured, click the “Save” button.
How to find Influencers
Once your application has been approved, and you have set up your profile, the next step is to discover influencers that you would like to work with. GravityFed makes this easy. From the dashboard, click the “Influencers” tab located in the left navigation menu. This will take you to all active influencers on the platform. From there, you can use a variety of filtering options to refine influencer discovery.
GravityFed provides brands with a wide range of information and metrics based on influencer input, GravityFed posts, social channels and website analytics.
The first tab/display you will see when visiting an influencers full profile is any/all gear review and giveaways they have posted on the GravityFed platform (marked by the GravityFed "G"). One of the aspects that makes GravityFed so unique is that we give influencers the opportunity to post content to our platform, and then help further promote it. You can learn more about this in the Gear Reviews & Giveaways sections below.
Once an influencer is approved for GravityFed, they must connect either one social channel (ie. Facebook, Twitter, Instagram, YouTube) or their Google Analytics to become active on the platform. GravityFed provides social integrations with Facebook (both personal profiles and page profiles), Twitter, Instagram, YouTube, and Strava.
Once an influencer connects any of their social channels, we display a feed of their latest posts, and engagements (likes, comments, shares, etc.). This gives you the opportunity to quickly discover the type of content the influencer is publishing, and engagement for any given post, and their overall engagement rate per channel.
When an influencer connects their Google Analytics we are able to verify their blog/website traffic metrics and provide brands with high level traffic statistics.
When reviewing an influencer profile, you notice an “Overall Metrics” box that contains several metrics. These metrics are the combination of all of their connected social channels and website analytics.
As part of the information we gather from social channels and website analytics, we have developed a unique formula to display an engagement rate. The engagement rate can be found by reviewing any given influencer social channel.
How to contact influencers
As you find influencers you wish to discuss partnership opportunities with, simply click the “Contact Me” button below their profile picture. When you click the “Message” button and a pop up will appear that is linked to our Message Center. All messages sent via the platform can be viewed in Message Center (tab located on left hand navigation).
Note: GravityFed does not support direct messaging at this time. All emails are set from your email provider to the influencer chosen email address/provider.
What to expect
The key to working with influencers in any capacity is to be proactive. Seek out the influencers you would like to work with, and contact them to discuss your brand, campaign, terms, etc. While you will likely have influencers coming to you as well, a proactive approach will yield success much faster.
As part of our mission at GravityFed, we are always working to on board new, qualified influencers, and many are being added each day. It is a best practice to ensure all the information on your profile is up to date and accurate. We also highly recommend reviewing new influencers opportunities on a weekly basis.
Keep in mind that while some influencer are mainly interested in receiving product to review, others require monetary compensation. Determining an influencer budget per campaign can help you achieve a better ROI.
While specific influencers and specific influencer campaigns can produce significant returns, often times it is the cumulative effect over time, that can take your brand to the next level.
What Is Rostering
Simply put, rostering is another term for "list". GravityFed gives you the opportunity to create as many lists, or rosters as we call them, as you'd like to help manage your influencers. Rostering is great way to target influencers based on your brand's needs.
Why Use Rostering
The reason we created rostering functionality is to help you better manage different groups of influencers. Here are a few examples of rostering and the lists you could create:
By creating and adding select influencers to rosters, you have the ability to reach out to them individually or even send them an invite to a product review campaign.
How To Use Rostering
Using rostering is easy. Simply login and click the "Rosters" tab in the left navigation. From there, click "Create Roster" and then enter a Roster name and description for your roster (ie. Brand Ambassadors, etc.).
Once you have a roster in place, click the "Influencers" tab in the left navigation and begin discovering influencers that you want to add to the roster you created.
When you find an influencers, click on their profile teaser card to see their complete profile. Above their Influencer Metrics you will see an "Add To Roster" button. By clicking that a drop down will appear with your rosters listed. Select the roster you would like to add that influencer to and then click the back button in your web browser to return to discovering more influencers.
From the rostering tab, you can manage all your rosters by selecting any one of them from the drop down menu. Click "Options" to make changes to the title and/or description, and delete to remove the roster permanently. You will also notice that when you select a roster, the influencers in that specific roster will appear and you have the ability to view their profiles and/or remove them from that roster, if need be.
Sending A Campaign To A Roster
One of the best aspects of GravityFed's rostering is the ability to invite select influencers to participate in a campaign. Before we discuss the process, you will first need to be sure you have an active campaign (details on how to set that up can be found below in the Campaign Marketplace section).
With an active campaign in place, you will also need to create a roster of influencer that you wish to send the campaign to (ie. Influencers to test Product X).
1) From the Rosters tab, first select the roster from the drop down that you want to send the campaign to.
2) Check the "Send a Campaign" link in the Options button on the right side of the screen.
3) Select the campaign you wish to send
4) Click "Send"
Once you click "Send" an email will be sent to the influencer inviting them to participate in that specific campaign.
What is the Campaign Marketplace
The Campaign Marketplace has been designed to give brands the opportunity to create campaigns they are interested in having influencers participate in. We offer several different types of campaigns to meet a wide variety of needs.
Types of campaigns:
As mentioned above, we offer several different campaign types to meet the needs of brands. These campaign types include the following:
Creating a campaign
Creating a campaign is easy. Once logged in, simply click the "Campaigns" tab on the left navigation or from the dashboard. From there, you will be taken to the Campaigns List page. This is where all the campaigns you have created will be. You will also notice and red "Create Campaign" button at the top right. Click that to enter the campaign creation stepper.
The stepper will walk you through choosing a campaign type, establishing campaign terms, influencer requirements, etc. The last step will give you the opportunity to save the campaign or publish it.
From the campaign list (found by clicking the Campaigns tab in the top nav), you can click any of the campaigns to access the campaign dashboard where you can manage the campaign.
From the dashboard you can:
Once an influencer applies to your campaign, you will have the opportunity to message them by clicking the message icon next to their name. This can be used to get additional information from them (ie. shipping info, stats, etc), as well as to check in on the status of their work. If you have notifications turned on, you will receive an email any time an influencer sends you a message.
Finally, we give influencers the opportunity to upload their work from a particular campaign in the form of a URL. This means anytime they post a photo on Instagram, publish a blog post, Facebook post, etc, they can add the URL and we display the post within your dashboard. This creates an easy way to keep track of influencers and the content they are producing for any give campaign.
Gear reviews are a great way for influencers to further promote content around product they have been assigned to review from a brand. GravityFed’s Gear Review functionality has been carefully designed for even the most novice web person to use, making it a fun and effective way for influencers of all types to publish content online.
When gear reviews are published to GravityFed, we push them out to our growing list of email subscribers, social channels, additional media partners, and they are indexed by search engines. This can equal a substantial boost to the content (review), influencer, and of course the brand.
How to participate in gear reviews
As a brand you have a couple of options for how you can choose to use the Gear Reviews.
First, you should always encourage your influencers to post reviews on the GravityFed platform simply because of the additional reach and engagement we can help provide. Second, if you have brand ambassadors you work with offline, this tool can be a great place for them to contribute content on your behalf online.
Full length reviews
Intended for influencers that do not have their own web medium for publishing full length product reviews (ie. blog), GravityFed offers the ability to easily create full length gear reviews on our platform. Our review format asks the influencer to fill in a series of fields to describe the product, testing environment, pros and cons, and more. The influencer can also add direct or affiliate links to the brand as part of the review ( to be negotiated by the specific brand and influencers as part of the partnership).
Once published, the review is live for general public consumption and search engine indexing.
Influencer links to reviews on their own blog, social channel, etc.
For influencers that have their own web medium for publishing reviews (ie. blog), GravityFed’s Gear Review functionality can still be of significant value. Similar to full length reviews, the influencer simply enters in key product and review information, and then can include a link(s) to the full length review on their blog or publishing platform of choice. Again, in this instance, the brief review published to GravityFed is pushed out to our promotional channels as well as search engines. This can provide a boost in traffic from our promotion, as well as SEO benefit from the backlink.
By leveraging our influencer base and Campaign Marketplace, we offer participating brands unique giveaway opportunities that incorporate active influencers to help promote the giveaway. This results in high entry rates and exceptional brand exposure in the outdoor industry. Please contact us for more information.
Influencer marketing with GravityFed is a great way for outdoor brands to effectively reach their target market by working with influencers that are directly in line with their passion and brand voice. Here are just a few best practices and tips to keep in mind.
Always be sure your profile is up to date, and accurate
This will help influencers better understand your brand, and what you hope to achieve by working with them.
Focus on engagement, not on the number of followers
While working with influencers that have a ton of followers can yield impressive results, more often than not, the higher the follower count the lower the engagement rate. Over the last year, there has been a shift in influencer marketing that focuses more on "micro influencers" or those that have less followers, higher engagement rates, and are typically more niche. Working with these types of influencers can produce excellent results, and they generally are much more affordable and flexible. Micro influencers, typically have follower accounts below 100K. When researching influencers of any size, it is critical to not just look at their follower count, but also what type of engagement they are getting with any given post on their social channels or blog.Have a plan for your campaign prior to reaching out to influencers, but be as flexible as possible
By formulating a detailed plan for your campaign, you will have a much better understanding of the types of influencers you will need to work with to achieve your goals. Being able to provide influencers with a clear and concise campaign outline is critical. However, often times, influencers may request changes to your outline to help the campaign resonate better with their readership/followings.
Set reasonable, but firm, campaign terms
When working with influencers of any size, it is important establish and agree to specific campaign terms. Terms typically include compensation (ie. product, monetary, or both) a time frame for the review or post to be published by, specific links the post should include, etc.
It is also a good idea to ask the influencer to please approach you first with any concerns or questions about the product, prior to publishing the review.
Communication is key
All too often, a brand will send product out to influencer and never follow up. To maximize your success with influencers, communication throughout the entire process is critical. Not only can you be sure they have all the information they need to promote your product to their audience in the best light possible, but you can also gain valuable feedback on your product from the influencer.
Avoid the “one and done” mentality
Seeing great success from a campaign with a specific influencer? Stay in touch, and work with them again when it makes sense to do so. While their audience would tire from seeing multiple products from the same brand being promoted too quickly, consider working with the influencer to create a schedule that would allow you to interact with their audience a few times a year.
On any given day, consumer are shown hundreds to thousands of ads through various media outlets. You can really make an impact on your target market by getting creative with your campaigns. Consider new ways to engage consumers via influencers that directly and indirectly engage your brand.
Need more help? Please contact us