G-Force Journal

The Pursuit of Wild Brook Trout in the Blue Ridge There’s something magical about casting a dry fly into a cold, rushing stream in Virginia’s Blue Ridge Mountains, waiting for that flash of color as a brook trout rises to take the offering. For fly fishers, this is the pinnacle of backcountry fishing, a mix […]

Take Control of Your Affiliate Program & Drive Real Growth Affiliate marketing isn’t just about links—it’s about building a system that works. Too many outdoor brands struggle with ineffective recruitment, underperforming affiliates, and wasted potential. GravityFed’s Affiliate Coach Program is built to change that, giving brands the tools and coaching they need to launch, optimize,

Spring isn’t just about longer days and melting snow—it’s the launchpad for the biggest adventure sales of the year. While November and December bring the e-commerce holiday rush, summer is peak season for outdoor activity, making it critical for brands to have a dialed-in affiliate strategy before the warm-weather boom. The best brands aren’t waiting

Built for speed. Engineered for impact. Optimized for adventure. Let’s talk about turning the ultimate spring ski season into a high-performance revenue stream. Spring skiing in the Wasatch is peak conditions for thrill-seekers—longer days, softer snow, and bluebird skies. But for affiliate marketers? It’s prime time to carve through the competition and cash in. I’ve

The Landscape Has Changed The outdoor industry isn’t what it used to be. The days of glossy magazine ads and generic influencer shoutouts are over. Today’s adventurers, explorers, and athletes don’t want marketing that talks at them—they want real stories, real gear, and real voices they can trust. And yet, so many brands are still

The Man. The Myth. The Movement. No one knows exactly when he was born. Some say it was the coldest night in recorded history, deep in the backcountry where even the hardiest mountaineers wouldn’t dare venture. Others claim the storm that night was so fierce, it buried entire ridgelines and changed the landscape forever. But

Trust Isn’t Bought. It’s Earned. No one buys a backpack because an ad told them to. No one straps on a harness because of a discount code. Outdoor consumers trust people who have been there. That’s why GravityFed doesn’t rely on ads—we connect brands with real athletes, explorers, and creators who put gear to the

Read the Terrain. Pick Your Line. Move with Gravity. Great skiers, climbers, and mountain bikers don’t just charge forward blindly. They read the terrain, pick the right line, and commit. Outdoor brands need to market the same way. Too many brands force content into the wrong spaces—paying for ads that don’t resonate, pushing influencer deals

Marketing Should Flow, Not Force In the wild, nothing moves without gravity. Snowmelt feeds into streams. Streams gain momentum, turning into rivers. Rivers carve through canyons, shaping the land as they surge forward. It’s a force of nature—unstoppable, dynamic, and effortless. That’s how content should move, too. But most marketing today? It’s the opposite. Forced,