Our Approach
Our Influencer Management tiers have been developed to allow brands to easily select the level of influence they are interested in partnering with based on influencer metrics and budget requirements.
We work closely with your brand to identify goals and ensure quality and success by developing and maintaining partnerships with experienced outdoor and adventure travel influencers with engagement rates of 3% or higher (5%+ in most cases).
While influencer discovery can be relatively easy, maintaining the communications and follow through often slips through the cracks. Let our hihgly skilled team manage the entire process for you and provide detailed reporting and analysis so you know exactly how the partnerships are progressing and performing.
Scalable Influencer Management
PERFORMANCE ONLY
With our PERFORMANCE ONLY option, we develop influencer partnerships that align with your brand goals and target demographics and compensate influencer partners with a commission each time they refer a sale to your website. This can be an excellent strategy for building brand awareness and long term incremental revenue.
Average Following: 100 - 3,000+ | 
Average Engagement Rate: 5%+
Go Family Adventure
950 | 10.95%
Nichole the Nomad
2.2K | 7.16%
Tucker Freeski
1.4K | 13.28%
BEGINNER
With our BEGINNER tier, we develop partnerships with influencers that are generally more established and have more reach and influence than those generally willing to partner on a commission basis alone.
Average Following: 3,000 - 10,000+ | Average Engagement Rate: 5%+
Lesstuber
3.3K | 17.67%
TheSaltlife Family
6.4K | 6.09%
Nate Dodge
8.8K | 8.53%
INTERMEDIATE
Our INTERMEDIATE tier offers even greater reach and exposure in the outdoor and adventure travel verticals. Influencers in this range routinely produce professional content that yields great results and are often looking to build long term relationships with the brands they partner with.
Average Following: 10,000 - 25,000+ | Average Engagement Rate: 5%+
Melissa McDonald
20.4K | 15.74%
Kaycee814
14.6K | 10.67%
Niktot
22.6K | 5.97%
ADVANCED
Our ADVANCED tier continues to build on professional, powerful influencer partners. At this level, partners have a successful history of both short and long term partnerships and can provide brands on-going opportunities that produce significant ROI.
Average Following: 25,000 - 50,000+ | Average Engagement Rate: 4%+
JeniseSpiteri
34K | 5.55%
JP Clifford
33.2K | 6.50%
Miss.rover
42.5K | 4.20%
EXPERT
Our EXPERT tier offers brands the highest level of reach and exposure. Influencers in this tier produce exceptional content and partner with brands for long term success. Campaigns in Tier 4 are generally in depth and part of a large marketing initiative.
Average Following: 50,000 - 100,000+ | Average Engagement Rate: 3%+
Codyblue_
164.4K | 6.50%
Mywhiskeygirl
126.5K | 4.49%
Mr.Adventure
126.1K | 3.32%
Included Affiliate Package
For brands that do not have an existing affiliate program or need help managing an existing one, we offer optional affiliate management that is strictly performance based. This can be a great way to further incentivize influencers to continue to promote your brand and products long after the initial campaign has been completed. Additionally, brands can also elect to gain access to a traditional affiliate network of more than 15,000 partners to create additional brand exposure and revenue in a cost per sale model.
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