Morsel wanted to leverage outdoor influencers to help promote their revolutionary spork utensil that is ideal for any camping or backpacking experience. The spork offers several great features and is highly regarded among everyone who uses it. Morsel was interested in partnering with select influencers to a) have them create engaging content around the product that would resonate with their audience and b) create an affiliate program to further compensate influencers and increase total revenue.
With over 30 years of combined affiliate program management, our team worked with Morsel to determine the best affiliate network for their needs. Once the tracking solution was in place, we developed and executed an Awareness campaign that targeted influencers in the outdoor and adventure travel verticals. Each influencer was given product to promote as well as an inviation to Morsel's newly launched affiliate program.
Number of Influencers & New Affiliates: 16
Total Campaign Reach: 385.9K
Total Engagement Rate: 5%
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