Outdoor Tech wanted to leverage outdoor and adventure travel influencers to create in depth review content, supported by strong social channels, for their Kodiak 3.0 Plus Ultra power bank. The Kodiak Plus Ultra packs 12,800 mAh of rechargeable power and 100 lm of blinding light into a waterproof, rugged design that is quickly becoming an appreciated and necessary piece of gear for many outdoor enthusiasts and photographers. Outdoor Tech wanted to get the product in the hands of a few outdoor influencers and let them tell the story to their audiences.
Working closely with Outdoor Tech, our team helped identify influencer criteria based on their campaign goals. We developed and executed a Product Review campaign that targeted select influencers that could create review content and support that content on developed social channels.
Number of Influencers: 6
Total Campaign Reach: 816.3K
Total Engagement Rate: 5%
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