Fueling Adventure. Powering Partnerships.
At GravityFed, we live the outdoor lifestyle. Built by passionate outdoor enthusiasts, we bring decades of expertise in affiliate marketing, influencer partnerships, and brand growth to help adventure-driven companies scale.
Our Story.
GravityFed™ was born in 2000 when a group of passionate skiers started sharing mountain lifestyle content from their employee housing at the base of Alta Ski Area. What began as a hub for gear reviews and athlete-driven storytelling soon evolved into a platform connecting outdoor brands with creators and influencers.
Today, GravityFed has grown into a leading partnership marketing agency, helping brands scale through affiliate management, influencer collaborations, and strategic growth initiatives—all while staying true to our roots in authentic outdoor culture.
What Drives Us.
At GravityFed, our values shape everything we do—from building authentic partnerships to driving real growth for adventure brands.
Why Brands Choose GravityFed.
At GravityFed, we combine deep outdoor industry roots with digital marketing expertise, helping brands build lasting partnerships and drive real growth.
✔ Industry Expertise
Decades of experience in outdoor and digital marketing give us a unique edge.
✔ Proven Success
We’ve managed top-tier affiliate and influencer programs for leading brands.
✔ Strategic Partnerships
We help brands scale, optimize, and grow through powerful, results-driven connections.
Meet Our Team.
Nick Bullard,
Co-Founder/COO.
Built in the Backcountry, Engineered for Growth.
Born in Vermont and shaped by the mountains, Nick turned a passion for skiing, biking, and fly fishing into a career in affiliate marketing and digital strategy. With experience managing programs for brands like Patagonia, Cabela’s, and KÜHL, he now leads marketing and partnership development at GravityFed, driving brand growth through affiliate and influencer collaborations. When he’s not building connections, he’s enjoying life in the Blue Ridge Mountains with his family.
Gary Marcoccia,
Co-Founder/CBO.
From the Mountains to Marketing—Forging Powerful Partnerships.
Gary’s career blends a passion for adventure with deep expertise in digital strategy. He began creating content as a live-in employee at a ski lodge and went on to co-found both GravityFed and AvantLink, playing a key role in shaping the affiliate marketing space. Over the years, he has managed and advised affiliate programs for top outdoor brands including Backcountry.com, Patagonia, and REI. Now, as Chief Business Officer, he drives partnerships and growth—while keeping close to the outdoor lifestyle that inspires his work.
Jesse Hoffman,
Co-Funder/CEO.
Elevating Brands, Fueling Adventure—Leading with Innovation.
Jesse, CEO of GravityFed, has been a leader in partnership marketing for over 20 years. Based in Sandy, Utah, he has founded and built several successful affiliate and media publishing ventures, including The Daily Pow . With a deep understanding of digital strategy and brand collaboration, he now drives GravityFed’s vision, growth, and industry innovation—all while staying immersed in the outdoor lifestyle that fuels his passion.