For years, Amazon has been a blind spot for affiliate programs. Brands could track performance on their DTC site, but once a customer moved off to Amazon, the trail went cold. Attribution was nearly impossible. Creators and publishers were stuck with limited tools and one-day cookie windows. And brands had little control.
That changes now.
With impact.com’s new Amazon Seller add-on, brands can finally track affiliate-driven Amazon sales alongside DTC sales. It puts Amazon back on the map as a performance channel.
What It Is
Impact’s Seller program lets brands connect their Amazon Seller or Vendor Central account directly to the Impact platform. This integration pulls in attribution data via Amazon Attribution, so you can credit affiliate and creator partners when their traffic converts—even on Amazon.
- Track actual Amazon sales from partner traffic
- Credit affiliate and creator partners accurately
- Set your own commission rates
- Earn a 10% Brand Referral Bonus from Amazon on qualifying sales
- Manage both DTC and Amazon channels in one dashboard
It’s free to add this program to your existing Impact account, and setup is fast with one-click tracking using your Amazon Ads and Seller Central credentials.
Why Add Amazon Seller to Your Strategy
- Reach customers earlier: Work with creators and publishers to engage shoppers before they hit Amazon.
- Take control: You approve partners, set rates, and manage your program directly.
- Improve discoverability: Amazon rewards external traffic with better rankings.
- Earn more margin: Brand Referral Bonus pays back ~10% on qualifying external sales.
How GravityFed Helps Brands Manage It
This is not just a new toggle—it’s a separate, full-fledged affiliate program inside Impact. That means new partners, new tracking links, separate creative assets, commission structures, and reporting workflows.
GravityFed provides full-service support to manage this additional channel, including:
- Setup and integration with Amazon Seller or Vendor Central
- Publisher recruitment, vetting, and onboarding
- Creative asset development for Amazon-specific placements
- Offer strategy and commission planning
- Cross-channel reporting and insights
- Partner communication and compliance
Due to the increased management scope, we charge an additional fee for this service. It’s essentially a second affiliate program—and we manage it with the same care and performance mindset as your DTC channel.
Why This Matters for GravityFed Brands
We work with hybrid brands that sell on both DTC and Amazon platforms. Until now, it was nearly impossible to track the impact of affiliate and creator content on Amazon conversions. This integration finally bridges that gap.
With this new channel in place:
- Partners get credit, even if the sale closes on Amazon
- You get full visibility into performance across both storefronts
- Campaigns can scale smarter, with better insights and ROI
TL;DR
- Impact’s Amazon Seller add-on creates a second affiliate program, focused on Amazon sales
- Sales attribution, commission rates, and partner access are fully controlled by the brand
- Amazon rewards external traffic with better visibility and a referral bonus
- GravityFed can launch and manage the program as a fully supported performance channel
📖 Check out impact’s onboarding guide (for existing impact brands) or contact us if you’re ready to add this to your strategy. If you’re not yet working with impact.com you request a demo here.
