Imagine this: You’ve built a mission-driven brand with viral flavors and a gut-health twist—and now creators are lining up at your digital doorstep. Hundreds of them. Every. Single. Week.
That’s exactly what happened to OLIPOP, the sparkling soda brand disrupting the industry with prebiotics and flavor that hits like a nostalgic sugar bomb—but without the crash.
Their problem? Too much creator love, not enough infrastructure to handle it.
So, OLIPOP teamed up with GravityFed and fired up the affiliate engine on impact.com to transform creator chaos into a scalable, strategic, and wildly profitable partnership program. The result?
📈 982% ROAS
👥 1,900+ creators onboarded
🎯 12% of total sales driven by creators
Let’s break down how we did it—and what your brand can steal from OLIPOP’s playbook.
The Challenge: From Creator Overload to Affiliate Overdrive
The buzz was real. OLIPOP’s affiliate page was getting swarmed by creators eager to spread the fizzy gospel. But growth like this demands more than enthusiasm—it needs systems.
The old-school way of manually reviewing applications, creating discount codes, and chasing content just wasn’t cutting it.
They needed three things:
- A scalable partner discovery and onboarding system.
- Streamlined communication and campaign scheduling.
- Performance tools that tie creator content directly to revenue.
Enter: impact.com + GravityFed.
The Solution: Automation That Moves at the Speed of Social
Step 1: Find the Right Creators—Fast
Using impact.com’s discovery tools, we zeroed in on creators who were already aligned with OLIPOP’s vibe: gut health geeks, dieticians, and lifestyle influencers with engaged audiences (10k+ followers minimum).
We cut through the noise with custom filters and partner insights to keep the quality high and the process frictionless.
💬 “We weren’t just recruiting influencers. We were building an army of brand evangelists.” – Gary Marcoccia, GravityFed CBO
Step 2: Contracting at Scale
impact.com’s smart contract tools let us:
🎯 Spin up 8+ creator-ready templates.
🎯 Archive old deals and pivot fast.
🎯 Lock in content agreements with insertion orders and clear compensation (think: free product + 10%+ commission).
Speed = power. We slashed the time between interest and execution, making it seamless for creators to jump in and start posting.
Step 3: Automate Everything (Except the Human Touch)
From promo code generation to campaign scheduling and partner newsletters, everything that could be automated—was.
This freed up bandwidth to do what matters most: build relationships, refine strategy, and optimize performance.
We even empowered creators to post with freedom and authenticity while tracking everything through unique codes and dashboards.
The Outcome: Affiliate as a Revenue Rocket
By leaning into automation and doubling down on creator strategy, OLIPOP’s affiliate program turned into a performance-driven flywheel.
Results That Matter:
👉 1,900 creators recruited, including 82 dieticians
👉 12% of total 2024 sales from affiliate creators
👉 Highest single ROAS: 1,200%
👉 Average yearly ROAS: 982%
👉 Podcast test: 8 conversions in 1 hour from one custom code drop
And here’s the kicker: micro-influencers (once an afterthought) now deliver 20% of affiliate revenue, up from just 3% in 2020.
Takeaways for Outdoor & Wellness Brands
Whether you’re selling kombucha, climbing gear, or cold-weather base layers—OLIPOP’s strategy works across verticals. Here’s how to apply it:
- Automate your workflows. Manual programs don’t scale.
- Prioritize partner fit. Performance starts with authentic alignment.
- Use data to drive decisions. Track everything. Optimize always.
- Support creators like VIPs. Tools + trust = next-level advocacy.
The right tools + the right team = results you can taste.
📎 Dive Deeper: Full OLIPOP Case Study
Want the full breakdown with tactical steps, tools used, and creator performance metrics?
👉 Read the full OLIPOP + GravityFed + impact.com case study here.
Ready to Scale? We’ve Got You.
At GravityFed, we specialize in turning creator communities into high-converting affiliate ecosystems for adventure, wellness, and lifestyle brands.
OLIPOP didn’t just grow—they scaled smart. And so can you.
👉 Contact us now to start building your own performance-driven affiliate program.
