GravityFed™ began in 2000 when a few young and passionate skiers started publishing mountain lifestyle content on the web from their employee housing at the base of Utah's Alta Ski Area. Much of that content was centered around product reviews written by well-known Alta locals and sponsored mountain athletes who wanted to try out products that supported their passion.

Today, while our tools have become more robust and the online landscape has evolved, our focus on connecting passionate outdoor enthusiasts with like minded brands remains the same.



GravityFed was founded by lifetime outdoor enthusiasts with over 40 years of combined online marketing experience, and we are committed to preserving the outdoor community while bringing value to those who choose to pursue their passion and livelihood within the outdoor and adventure travel verticals.


Our Team


Jesse Hoffman
Jesse Hoffman

Co-Founder, CEO

Nick Bullard
Nick Bullard

Co-Founder, COO

Gary Marcoccia
Gary Marcoccia

Co-Founder, CBO