The content hub includes the GravityFed blog, user-generated reviews, and brand giveaways. We also built a page to spotlight client media hits, We started publishing product reviews from skiers and other mountain athletes in the spring of 2001. This was prior YouTube and the emergence of social media in general.
When we re-branded as a platform in 2019, the first thing we created was a review publication tool that allowed influencers to post full-length or snippets of product reviews. There are now more than 300 member-generated reviews on GravityFed!