GravityFed bloggers, creators, and influencers have published hundreds outdoor product reviews, both long-form and snippets. To facilitate the production and distribution of this review content, we released the review content collective. Once a review or snippet is published, we then focus on product review amplification through our own social media channels.
Influencers and content creators can post complete reviews, or snippets to existing reviews…as well as feature giveaways and contests from the brands they work with.
In 2019 we re-branded as an outdoor influencer platform, and for nearly a year we curated v1 of our aggregator with a simple WordPress plugin that powered profiles, and allowed for collaboration between outdoor influencers and brands interested in connecting with their followers.
This “proof of concept” period brought the company full circle in that we first started to publish product reviews 16 years prior, but in a much different way.
Brief company history… In the early 2000s GravityFed started out by aligning pro skiers, climbers and mountain bikers with brands to write reviews about their products. Web marketing was virtually unrecognizable to what it is now, the blogosphere didn’t exist, and affiliate marketing was in its infancy.
So at its core, the review collective is the modern day version of the original GravityFed. Now factor in social media APIs, inclusive campaigns, monetization tools, engagement rates, verified analytics, and more.
Why a review and content collective? The short answer is to build a marketing eco-system around outdoor products, while helping to extend brand awareness.
Any social influencer or blogger can take advantage of the review content collective. Here are two examples:
- Content creators WITH a blog: Those who publish content to an existing blog can use GravityFed to post snippets, photos and links to their blog to drive more traffic and engagement. See an example.
- Content creators WITHOUT a blog: Those who do not publish content to an existing blog can use GravityFed to write their complete and auto-formatted reviews for distribution through the review collective.
Regardless if it’s a complete review, or just a snippet, we will promote the content headline throughout the platform and on our branded social media channels.
We hope for and appreciate any feedback. Reach out anytime if you have comments or suggestions.